Magna's Coen Downgrades U.S. Ad Spending Forecast

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Bob Coen, vp and director of forecasting for Magna, has downgraded his 2008 ad spending projections by  2.7 percent for national advertising and 4 percent for local spending, saying that the economy right now is worse than it appeared it would be back in December 2007 when he made his original 2008 projections.

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