Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK – General interest monthlies are feeling the 1st QTR ’94 softness, though many are feeling positive about the year as a whole. Said Roberta Garfinkle, senior vp/director of print media at McCann-Erickson, ‘Every year we say it can’t get any slower, and every year it does.’ The weeklies say business is picking up a bit. Luxury import autos are sharply cutting 1st QTR, said one magazine exec, and domestic auto is also down, to a lesser degree.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in