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NEW YORK Macy’s has shifted its media chores to WPP Group’s Mediaedge:cia without a review, the client has confirmed.
Macy’s spends more than $200 million annually on national ads, a company representative said.
MEC will be responsible for all of Macy’s national ad spending, including TV, radio, magazines, out of home and online.
MEC replaces Publicis Groupe’s Starcom. That Chicago-based shop was appointed by Macy’s just last year and helped roll out the chain as a national brand after the client’s parent, Federated Department Stores, acquired the rival May stores operation.
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