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NEW YORK Macy’s, a unit of Federated Department Stores, this week selected four finalists in its search for a Hispanic ad agency, according to Brian Weart, director of sales promotion, planning and marketing for Macy’s West, the division handling the search.
The four finalists are Conill and Latinvox, both in New York, CreativeOnDemanD in Miami and La Agencia de Orci in Los Angeles. Conill is a unit of Publicis Groupe’s Saatchi & Saatchi; the others are independents.
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