Macy's "Carlos and Mariah"

In our celebrity-besotted age, it counts as a miracle of sorts that Macy’s has managed to make the use of celebs in commercials seem fresh. You may recall last year’s spot in which various celebrities primped their branded areas of the store (The Donald with his ties, The Martha with her domestic goods, etc.) as the doors were about to open for the day. In this new spot (from JWT in New York), the principal focus is on Carlos Santana, the guitarist who has reinvented himself as a shoe designer, of all things.