Mack Trucks Tries Its Hand at Long-Form Storytelling to Highlight Life Behind the Wheel

The weekly series will cover people in trucking-related jobs

Each video in the series will shine the spotlight on several of the city's truck drivers. Mack Trucks

If there’s any occupation that’s under-appreciated in New York City, it’s probably that of a garbage truck driver. Now, Mack Trucks is aiming to change that with a docu-style video series called RoadLife, which shines light on the often-overlooked, yet highly strenuous lifestyle of truck drivers—garbage and otherwise—in the city.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}