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After a month-long review of agencies nationwide, OpenTV has awarded its worldwide advertising account to the M1 Agency in Santa Monica, Calif. Billings are estimated at $3 million, according to sources, a greater amount than previously reported [Adweek, Sept. 15].
The other three finalists in the review were The Sloane Group and Artistry, both in New York, and Wolf/Doyle Advertising in San Francisco, sources said.
Agencies met with the client early in September and made strategic and creative presentations during the third week of the month.
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