LVCVA "What happens in..."

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In all the years Las Vegas has been running the “What happens here” campaign, I’d never thought to consider what might be happening in places other than Sin City. Well, this spot brings us up to speed on the attractions and nightlife in such locales. The goal, of course, is making Vegas seem incredibly dynamic and appealing by comparison. Fair enough. But we’ve got some problems here. While the elsewhere goings-on do look kitschy and perhaps a bit dull, they’re by no means horrific, soul-crushing scenarios to be avoided at all costs.

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