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Frances Valentine, the luxury designer brand co-founded by Elyce Arons and the late Kate Spade, is trying to bring joy back to fashion. The Frances Valentine name is inspired by family names on different sides of Spade’s family.
Arons is inspired by the time period that gave birth to The Dick Van Dyke Show and Singin’ in the Rain. The brand even sells “Petrie Pants,” inspired by the character Laura Petrie played by Mary Tyler Moore in The Dick Van Dyke Show.
“People really come to us for authentic, creative product,” Arons explains.
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