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NEW YORK Sepracor has shifted creative duties on its Lunesta brand to Lowe here, sources said.
Publicis Groupe’s The Kaplan Thaler Group in New York had handled the business since early 2008. Lowe, an Interpublic Group shop, declined to comment and the Marlborough, Mass.-based client and Kaplan Thaler could not immediately be reached.
Lunesta’s major media spending exceeded $100 million last year, but fell to less than $1 million in the first half of 2009, according to Nielsen.
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