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Lugz Footwear next month will break an estimated $5 million TV and print campaign highlighting the Bridge, which is its navy/denim Nubuck shoe.
A 30-second spot, entitled “The Beat” and produced by Avrett Free and Ginsberg with Voodoo Arts Productions, shows an urban landscape coming alive, literally pulsing with “the beat,” while the Lugz hero moves through the streets. Rapper KRS-One provides the background music. Throughout the spot, anticipation leads to a climax in which the shoes become the main interest of an attractive young woman.
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