Lufthansa Balances Punctuality, Emotion

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NEW YORK After a recession-long run of advertising promotions and product, Lufthansa Airlines will try to tap emotion in an image campaign breaking this week. “All for this one moment” is the theme of the new work.

The German carrier aims to portray the contentment of being on board. One execution shows a couple peacefully asleep, ostensibly content in the knowledge that Europe’s most punctual airline “is as dependable as a shoulder to lean on.”

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