Lucero Rises at Microsoft

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SAN FRANCISCO Microsoft has promoted six-year veteran Mike Lucero to group product manager, brand advertising, a position in which he will oversee the “Realizing potential” brand campaign throughout the U.S. and 29 international markets.

Lucero reports to Alicia Anderson, senior director of advertising at Redmond, Wash.-based Microsoft, and replaces Peter Cohen, who has been promoted to director of advertising.

“We

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