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SAN FRANCISCO Microsoft has promoted six-year veteran Mike Lucero to group product manager, brand advertising, a position in which he will oversee the “Realizing potential” brand campaign throughout the U.S. and 29 international markets.
Lucero reports to Alicia Anderson, senior director of advertising at Redmond, Wash.-based Microsoft, and replaces Peter Cohen, who has been promoted to director of advertising.
“We are excited to have Mike on the team,” Anderson said. “We expect his vision for the brand and his enthusiasm to help us evolve and build on past accomplishments.”
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