Lubars Sends For Goodrich




Former Colleagues To Reunite At Fallon Mcelligott
BOSTON–Freelance copywriter Kara Goodrich is leaving New England for Minneapolis, where she will rejoin forces with Fallon McElligott creative director David Lubars.
Lubars convinced Goodrich to make the move, and on Nov. 1 she will join Fallon as associate group head, working with group creative head Chris Robb on the United Airlines and Nestea accounts.
Lubars joined Fallon earlier this year from BBDO West in Los Angeles, where he was president and chief creative officer. “I wanted her to come with me to L.A., but she said L.A. was too sunny. I was able to assure her she wouldn’t have that problem in Minneapolis,” said Lubars, who hired Goodrich in 1992 to work at now-shuttered Leonard/Monahan in Providence, R.I.
“It’s a great opportunity to work with someone I really respect at an agency with a long-standing reputation for great creative work,” said Goodrich. “It’s a unique opportunity to try something different.”
When Goodrich was at Leonard/Monahan, agencies across the country attempted to lure her away from New England. She refused to entertain offers, however, steadfastly maintaining that she had everything she wanted there.
Goodrich resigned from Leonard/Monahan to begin freelancing in February, shortly before the shop closed its doors.
In addition to freelancing for Fallon, Goodrich has worked for Arnold Communications, Boston, on the recent Wellfleet campaign for Ocean Spray Cranberries; DDB Needham, New York, on Bayer; and Wieden & Kennedy, Portland, Ore., on Microsoft.
With 13 One Show Pencils, 11 Hatch gold prizes and a pair of Kelly Award nominations for clients such as Polaroid, Garelick Farms and Bauer in-line skates, Goodrich has long been one of the most sought-after copywriters in the business.
“This was a special set of circumstances that seemed almost too perfect to turn down,” Goodrich said of her move.