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SieMatic Campaign Targets Wealthy Cooks
CHICAGO–SieMatic kitchen cabinets aren’t for everybody, primarily because they cost around $75,000 for a full installation.
A print campaign from Lindsay, Stone & Briggs in Madison, Wis., attempts to push the brand name to well-heeled customers, who, if the ads work, will be asking their interior designers for the cabinetry by name.
“People are getting more involved in these decisions,” said Harvey Briggs, creative director. “What we wanted to create was an idea of uncompromising quality.”
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