L&P Ideaworks to Target Club-Drug Use in Calif.

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To battle the rapidly increasing use of so-called “club drugs,” the California Department of Alcohol and Drug Programs is preparing to launch an initiative aimed at 16-21-year-olds.

Lawrence & Ponder Ideaworks is working with the state on a campaign that will address the use of such drugs as Ecstasy, GHB, “Roofies” and acid, said agency president and creative director Lynda Lawrence.

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