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Retail Chain Initiates Closed Review for Its $100 Mil. Ad Account
ATLANTA–Fueled in part by ambitious expansion plans, Lowe’s Cos. officials said last week that they have placed the company’s $100 million advertising account into review and have invited 16 undisclosed agencies to respond to a request for proposals.
Included on that list of 16 is the home improvement retailer’s current agency, Doner of Southfield, Mich.,
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