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NEW YORK — The trial grouping of Lowe, Bozell and Mullen is expected to become permanent early next year and could be followed by other realignments among independent-minded, midsized shops owned by Interpublic Group, sources said.
The linkage is designed to create a “quasi network” of agencies under Lowe and give it resources outside its New York headquarters, much in the way McCann-Erickson counts Fitzgerald & Co. and Austin Kelley as agency resources in Atlanta, said sources.
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