Lowe Fills 2 Posts

Lowe chief creative officer Gary Goldsmith has hired Nick Felder, a former senior pro ducer at Cliff Freeman and Partners, to steer the New York shop’s 46-person broadcast-production unit. Gold-smith has also recruited Deutsch’s Vivian Cun ning ham to manage creative services.

Felder, known for his work on Budget Rent a Car and Fox Sports, left Cliff Freeman in 2000 after four years. Since then, he has run his own venture, Alt Spec, a provider of product sourcebooks for architects and designers.

At Interpublic Group’s Lowe, Felder starts this week as evp, director of broadcast production. He succeeds Bob Nelson, who left in February to reunite with former Lowe creative chief Lee Garfinkel at D’Arcy Masius Benton & Bowles in New York.

“I’m bringing with me the skill set and the habits you acquire at a small shop, where it’s very hands-on and personal,” said Felder, 39. “I want to bring that kind of agility to a production department of this size.”

Cunningham, 49, was svp, director of print operations at Deutsch since 1996. As evp, director of creative services at Lowe, she’ll oversee about 40 staffers in art buying and print production. She fills the spot vacated by Bruce Balkin, who left in April.

The senior hires round out Goldsmith’s recasting of the creative department, following the exit of Garfinkel in early 2001.

Felder’s diversity of style, meticulousness and “infectious enthusiasm” impressed Goldsmith, who said: “His work is really good, and not only conceptually, but also executionally.”

As for Cunningham, who starts on Sept. 23, Goldsmith found her “cutting-edge process-wise” and “really good at building a team mentality.”