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NEW YORK Lowe again uses humor to sell Valvoline MaxLife motor oil in two new TV spots breaking on Saturday. But rather than going for yuks, the New York agency opts for knowing winks and nods.
Directed by Hungry Man’s Jim Jenkins, the spots feature scenes inside cars. One involves two twentysomething couples, the other a family. Each juxtaposes thoughts of things that are expensive with the relief that MaxLife keeps older cars on the road, thereby avoiding the big-ticket price of replacing them.
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