Lowe and Digitas Go Long in GMC TV, Web, Direct

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General Motors is set to break the first long-format commercial behind GMC trucks in an effort to better differentiate the vehicles from competitors.

The 28-minute info mercial from Lowe in New York breaks for night owls and early risers on Feb. 26 with showings at 3 a.m. on HGTV and 6:30 a.m.

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