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NEW YORK Lowe has expanded its relationship with Unilever — its largest client — by adding global assignments for its Knorr brand, the client confirmed. Sources estimated billings at $60 million.
The assignments arrive following a pitch for the launch of a new Knorr-branded product, which pitted Interpublic Group’s Lowe in London against WPP Group’s JWT and WPP-backed CHI & Partners, both in London, sources said. The product represents an innovation to the brand’s traditional soup stock cube, according to sources.
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