Low Expectations For TV Upfront

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Rival media moguls Sumner Redstone, Gerald Levin, Michael Eisner and Barry Diller agreed Thursday that television’s upcoming advertising upfronts will be weak, but they were divided on the wider impact on their companies.

Speaking during a panel discussion at a media investment conference organized by Credit Suisse First Boston, Viacom chairman and CEO Redstone said that while overall upfront sales might be weak, media companies would benefit from a strong rebound in advertising demand in the second half of the year.

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