Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag

The story behind the century-old waxy treat that frightens half of America

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds of that batch—15 million for this week alone. In fact, in case you haven't marked your calendar, Oct. 30 is National Candy Corn Day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in