Louisiana Touts Itself, Big Easy

January 31, 2005

New Orleans is promoted as a family destination in an upcoming $7 million campaign from independent Peter A. Mayer Advertising and Partners for the Louisiana Office of Tourism. The effort, breaking in March, will also include spots touting the state’s more adult pleasures, such as gambling. Print, outdoor and Internet work is included.

Louisiana Touts Itself, Big Easy

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Louisiana Touts Itself, Big Easy

EDITOR'S PICKS

How One of Today’s Boldest Marketers Is Shattering Stigmas Inflicted on Women Worldwide

A Century Ago, Two Women Fought to Make the Poppy the National Symbol of Service and Sacrifice

Burger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppers

Here Are This Year’s Winners of the Black Pencil, One of Advertising’s Most Coveted Awards

Having Its Meta Moment, This Drag Convention Will Have Actual Drag Racing

The Amount of Fake Accounts Removed From Facebook This Year Nearly Equals Its Number of Total Active Users

A Belgian Monk’s Heroic Struggle to Save a Beer Recipe Is Now a Truly Epic Ad

Fairytale Characters Go From Riches to Rags in These New Vauxhall Spots