Brand MarketingLouisiana Touts Itself, Big EasyBy Adweek Staff|January 31, 2005ShareBy Adweek Staff|January 31, 2005ShareNew Orleans is promoted as a family destination in an upcoming $7 million campaign from independent Peter A. Mayer Advertising and Partners for the Louisiana Office of Tourism. The effort, breaking in March, will also include spots touting the state’s more adult pleasures, such as gambling. Print, outdoor and Internet work is included. Adweek Adweek