Lotto On The Go

Publicis literally drives home its message in its latest campaign for the Washington State Lottery.
“Lottomobile,” a new TV spot in 15- and 30-second executions, breaks today throughout Washington. The ad (shown here), backing the state’s $5 Lotto ticket, which also enters players into a weekly drawing for a Ford Explorer XLT, depicts a woman’s hand filling out the familiar Lotto play slip. As she fills in the numbers, the marks form the outline of an Explorer. Once the outline is complete, it turns into the real car, driving off the screen.
“We wanted to bring to life the winning chance that each Lotto ticket represents,” said the Seattle agency’s president and executive creative director, Gail Anne Grosso. “With this spot, we’ve captured the suspense and fun players can experience with Lotto.”
Print and radio executions support the TV work.
-Teresa Buyikian