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BOSTON The Massachusetts and Connecticut lotteries have launched holiday-themed spots designed to portray tickets as gifts.
A print ad for the former shows a woman wearing scratch tickets as earrings with the headline, “This gift’s got potential.” The client hired Boston-based Interpublic Group agency Hill, Holliday, Connors, Cosmopulos for its $5 million account in September. Prior to the shop’s hire, the client had not done ads in more than five years.
For Connecticut’s lottery, a TV spot shows a woman working a gift-wrap counter.
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