Lotteries Display Holiday Spirit

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BOSTON The Massachusetts and Connecticut lotteries have launched holiday-themed spots designed to portray tickets as gifts.

A print ad for the former shows a woman wearing scratch tickets as earrings with the headline, “This gift’s got potential.” The client hired Boston-based Interpublic Group agency Hill, Holliday, Connors, Cosmopulos for its $5 million account in September.

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