Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Ohio residential builder Lifestyle Communities breaks its first-ever television advertising campaign this week from Loren/Allan/Odioso.
The Cincinnati shop produced two 30- and two 15-second spots, which play off of the concepts from Lifestyle’s print campaign launched late last year. That work contrasts the spacious luxury of a Lifestyle condominium to the cramped confines of apartment living.
The agency negotiated a media schedule for the campaign launch, with prime-time spots during Thursday’s Friends/Scrubs hour on NBC and Survivor on CBS.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in