LA Rams CMO Ronalee Zarate-Bayani on Reimagining a Beloved Brand

Sharing the franchise's marketing game plan

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The Los Angeles Rams are in the middle of the NFL season, with a revised brand identity and a new stadium under construction. So a more appropriate question for Rams CMO Ronalee Zarate-Bayani would be: What’s not top of mind?

In our latest episode of Top of Mind, Zarate-Bayani talks about how she’s reimagining what the Rams brand experience will look like beginning in 2020, including creating the new uniforms and logo that will represent the NFL franchise for decades to come.

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