LA Rams CMO Ronalee Zarate-Bayani on Reimagining a Beloved Brand

Sharing the franchise's marketing game plan

Editor: Josh Rios

The Los Angeles Rams are in the middle of the NFL season, with a revised brand identity and a new stadium under construction. So a more appropriate question for Rams CMO Ronalee Zarate-Bayani would be: What’s not top of mind? Nadine Dietz is chief community officer at Adweek and host of the CMO Moves podcast.