L’oréal Debuts a Personalized Direct-to-Consumer Hair Color Brand

Straight out of the company's tech incubator

To start, Color&Co is rolling out in the U.S. only. Color&Co

For a brand with more than 100 years of experience in the beauty industry, it’s not necessarily easy to figure out which categories need disrupting—and how to do it.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.