Lord Has New Creative Chief

The Lord Group has restructured its creative department into three groups and promoted Michael Scardino to chief creative officer in an effort to retain talent.
Scardino, 50, served as co-creative director with Michael Hampton. Hampton, 55, plans to retire Dec. 31 but is expected to stay on as a consultant.
As chief creative officer, Scardino oversees 26 staffers and manages a client group that includes KeyCorp and The Wiz.
“I love helping people and kind of being a mentor,” said Scardino, a 24-year advertising veteran who has been at the New York shop since 1994.
A second group, handling The Sports Authority, Kraft Foods, Animal Planet and Bell Atlantic’s corporate advertising, is led by Jim Ritterhoff and Tony Kobylinski, who become creative directors.
Ritterhoff, 35, and Kobylinski, 37, joined the agency in 1997, after three years at Bates USA in New York.
Andy Edelstein, 48, who arrived in 1995 after 12 years at Young & Rubicam here, steers
a third group of high-technology and business-to-business clients such as Bell Atlantic and Siemens. Formerly an associate creative director like Ritterhoff and Kobylinski, he is now a creative director.
Promoting from within allows the agency to retain its talent, said Roger Chiocchi, general manager and executive vice president. “We believe in rewarding people for the good work that they’ve done,” he said.
Lord Group, jointly owned by Y&R Inc. and Dentsu, claims billings of more than $300 million.