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L'Oréal has hosted an international annual recruitment event called Brandstorm since 1992 where teams of college students develop a concept and marketing plan to launch a new product for one of the company’s cosmetic brands. This year’s event challenged students to flush out a pitch for Kiehl’s (which is known for pushing the envelope with digital) and brought in submissions from 13,000 college students, which culminated in a competition hosted in Paris between teams from 44 countries.
Every September, L'Oréal enlists college students worldwide to pitch a 360-degree product and marketing prototype for the chance at winning 10,000, 5,000 or 2,500 euros.
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