Looking Ahead to Back-to-School Shopping (Sorry, Kids)

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Though vacation has scarcely begun for many youngsters, back-to-school shopping season is almost here. (Sorry, kids.) Burst Media polling this month among parents of schoolchildren found 54 percent plan to spend as much as or more than they did last year on clothes and other supplies. Forty-nine percent said they’ll go online to research and/or buy school products.

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