Logan Wins La. Seafood, Loses Casino

Logan Marketing & Communications here has lost one client’s advertising account and won another as it prepares to move to larger quarters.
Logan recently won the Louisiana Seafood Marketing Promotion Board, estimated at $400,000, which helped make up for the loss of the Treasure Chest Casino this month.
The Treasure Chest account had dwindled in recent years to $1 million. Since the riverboat operation opened in 1994, the suburban casino has reported higher revenues than any other local gaming facility.
Treasure Chest marketing director Ann Wallace said the account was taken in-house as part of an expansion of her department.
“Our goal has been to internalize a lot more of the marketing functions,” Wallace said, “and we have added staff to do that.” “We just hired Wanda Miller from the K&B Drugstore chain [purchased earlier this year by Rite Aid] to head our new advertising department.”
Logan, which reports billings of about $12 million, continues to do project work for Treasure Chest parent Boyd Gaming.
Separately, Logan’s 24 employees are packing boxes for a move to 650 Poydras Center here, where the shop will occupy 8,500 square feet of space on the 11th floor. The new location is about 50 percent larger than its current home at 757 St. Charles Ave., where King Logan founded the company eight years ago.
Logan said the company has been cramped in its current 6,000-square-foot office since merging with Berger & Reed Advertising last year.
“The new space will be very open,” Logan said. “We’re leaving the floor and ceiling in the raw with exposed ductwork and pipes.”
Logan is also gearing up for the initial ad push in the next year for Jazzland, the regional theme park scheduled to open in spring 2000 in eastern New Orleans. Jazzland is expected to have a budget of $2 million-plus for its preview campaign during 1999.