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Logan Marketing & Communications has partnered with the Mature Market Group ofJ. Walter Thompson.
New Orleans-based LM&C will collaborate on new-business pitches with the JWT unit, a 20-person Dallas shop that specializes in targeting consumers over 40.
The strategic alliance melds LM&C’s expertise in public relations and media buying for the niche with the Texans’ vast research capacity and JWT affiliation. Both shops handle clients that cater to the mature consumer.
The partnership will seek new business in Louisiana and the rest of the U.S.
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