Logan, JWT Mind Their Elders

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Logan Marketing & Communications has partnered with the Mature Market Group ofJ. Walter Thompson.

New Orleans-based LM&C will collaborate on new-business pitches with the JWT unit, a 20-person Dallas shop that specializes in targeting consumers over 40.

The strategic alliance melds LM&C’s expertise in public relations and media buying for the niche with the Texans’ vast research capacity and JWT affiliation.

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