Loews to Warn Moviegoers About Ads

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NEW YORK Loews Cineplex Entertainment said Wednesday it will start to advertise show times with a note saying most movies actually begin 10 to 15 minutes later because of the time devoted to commercials, PSAs and previews before the film actually begins.

New York-based Loews, which has more than 200 theaters and 2,100 screens nationwide, said the information would appear in newspaper and Internet listings beginning in June, just as the major summer movie season hits full stride.

The

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