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NEW YORK Local TV ad revenue jumped 21 percent in the fourth quarter, boosting the overall 2006 take 11 percent compared with 2005, according to data released by TNS Media Intelligence and analyzed by the Television Bureau of Advertising.
After a lean 2005, local TV sprang back to life with not only increases in political advertising but also jumps in each of the 10 ad categories tracked by TBA and TNS.
Local TV tallied $5.7 billion in Q4 2006 compared with $4.7
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