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Shop Working on $5 Mil. Effort for Mortgage Lender
LOS ANGELES–A two-month review has led residential mortgage provider LoanWorks to award its $5 million ad account to DGWB.
The Irvine, Calif., shop bested Bozell Worldwide, also in Irvine, and Roth Advertising in Los Angeles. Those three finalists were culled from an original list of six Southern California shops, said Victoria Kaloper, LoanWorks’ vice president, marketing director. Previous ad duties had been handled by a local design firm.
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