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NEW YORK Saatchi & Saatchi has created a living billboard in New York’s Times Square featuring people running on treadmills for Tylenol’s 8-Hour brand. The billboard will operate tomorrow through Sunday as a nod to Sunday’s New York City Marathon.
“[Tylenol 8-Hour] is the official pain reliever of the marathon, so we thought it would be great idea to do something cool for it, a big event kind of thing,” said Lee St. James, svp, group creative director at the New York shop.
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