Live Nation CEO Michael Rapino Discusses Why Rock Stars Are the Best Marketers in the World

These people understand what their fans want

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Specs
Current gig President, CEO, Live Nation Entertainment
Previous gig President, CEO, Clear Channel Music Group
Twitter @rapino99
Age 49

How did you get your start in the live entertainment business?
At a very young age in Canada, I had mapped out that my mission in life and my passion was live events. That passion led and guided my career path and all the choices I made along the way.

What comes next?
This sets up our next relationship, our soon-to-be-new channel that we're doing with Vice.

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