As LiquidThread Expands, Brent Poer Rises in the Ranks

Poer Named Executive Creative Director, LiquidThread North America

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When LiquidThread, Starcom MediaVest Group's branded content division, realized that the rapid growth it's enjoyed in the 18 months since it launched would require a rethinking of its North American leadership structure, it didn't have to look far for a creative lead. On Wednesday, MediaVest's own Brent Poer was named executive vice president and executive creative director of LiquidThread North America.

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