Speak to anyone in the U.S. direct marketing creative community about this year’s Cannes Direct festival, and you’ll get reactions ranging from “We can’t get anything good produced” to “It’s all Bush’s fault.” Both excuses are nonsense.
Over in Cannes, there was much talk about the lack of U.S. winners, the lack of U.S. entries on the shortlist for direct, the lack of U.S. entries period.
True, our showing at this second annual Cannes Direct festival was not stellar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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