Lindt Taps Roger Federer as Advertising Ace

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Lindt chocolates is serving up a new marketing spin. The luxury chocolate brand announced today that it’s tapped tennis champion Roger Federer to be its global ambassador.

Though details have not yet been fully worked out, the partnership will likely include print advertisements and a promotion for Lindt’s Les Grande chocolate tablets. The ads would be tied around the fact that the Les Grande chocolates have the most nuts of any chocolate bar (34 percent).

“We

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