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Lincoln Financial Group is in the late stages of a creative search.
The company, which last year spent about $25 million in media, is weighing three finalists for its creative account, according to sources. The sources identified the shops as Grey, FCB and Kirshenbaum Bond Senecal + Partners.
The contenders have been briefed and are preparing for final presentations, which will take place in July, sources said. Each agency is pitching out of its New York office.
The winner will succeed Gyro as lead creative agency.
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