Limbo Offers Purina Pet Lowdown

NEW YORK Nestle Purina Petcare has partnered with mobile entertainment company Limbo to sponsor free daily text-message alerts for pet lovers.

The ad-supported service, Limbo Lowdown, allows Purina to access an SMS inventory that comprises more than 6 million monthly text messages. The system lets marketers link with a mobile advertising channel and engage consumers in the targeted demographic.

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