Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Nestle Purina Petcare has partnered with mobile entertainment company Limbo to sponsor free daily text-message alerts for pet lovers.
The ad-supported service, Limbo Lowdown, allows Purina to access an SMS inventory that comprises more than 6 million monthly text messages. The system lets marketers link with a mobile advertising channel and engage consumers in the targeted demographic.
“This program will allow Purina to reach a highly targeted audience with valued, timely SMS mobile content for which their consumers are passionate: their pets,” said Jonathon Linner, Limbo CEO and co-founder.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in