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When plant-based food brand LikeMeat drops the following tagline—”Apparel to keep your nuggets warm”—that’s exactly what it means. Get your minds out of the gutter, y’all.
The clothing item here is a vest with an insulated pouch that makes sure LikeMeat’s faux chicken nuggets stay toasty for up to 90 minutes. Additional pockets on this stylish black and pink garment put napkins and special sauces within arm’s reach. The bold project is part of a stunt aimed at generating some heat around a German brand, LikeMeat, that’s now available in the U.S.
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