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Who’s this new hero who rides a skateboard, fights with a blowpipe and carries a net launcher? It’s Action Man!
The Hasbro toy, a success in Europe, is launching in the U.S. with a new TV campaign from Griffin Bacal in New York that breaks this week.
The six spots show a real-life Action Man and his nemesis, Dr. X, along with kids playing with their toy counterparts.The commercials’ tagline: “Action Man: the greatest hero of them all.”
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