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Team One Ads for ’99 Models Assume Playful Tone
LOS ANGELES–Team One Advertising is rolling out one of the riskiest campaigns in its history for flagship client Lexus, employing everything from Saturday Night Live’s Mr. Bill to telepathic communication.
With sales for Toyota’s luxury car unit up 59 percent through September, executives at the El Segundo, Calif.-based agency believe the time is right to take some chances.
New strategies being employed for Lexus’ 1999 model year include loosening up the luxury nameplate’s conservative image, attracting new and younger buyers and driving home a message of high-speed performance.
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