Liggett-Stashower Pulls a Burnett

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CLEVELAND – Liggett-Stashower here beat the odds and retained its $20-million Cole Vision Corp. business, after the client heard pitches from three other agencies. ‘They showed us some critical and tactical thinking at a higher level,’ said Scott Drum, vp/marketing for Cole Vision. ‘It was really more of a business strategy issue rather than a creative issue.’

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