Life Is Good, the Apparel Brand, Built a Machine Powered by Happy Thoughts

Bringing the brand's ethos to life

Life Is Good

Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts—well, brainwave patterns, actually—to turn on a tap and fill a glass of water.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.