Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts—well, brainwave patterns, actually—to turn on a tap and fill a glass of water.
Hey, people. Advertising might not be rocket science. But sometimes, it’s neuroscience. Or something.
Anyway, the brand, renowned for its T-shirts emblazoned with smiley faces and uplifting messages (it also donates 10 percent of profits to help kids), is making a push into Canada.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in