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Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts—well, brainwave patterns, actually—to turn on a tap and fill a glass of water.
Hey, people. Advertising might not be rocket science. But sometimes, it’s neuroscience. Or something.
Anyway, the brand, renowned for its T-shirts emblazoned with smiley faces and uplifting messages (it also donates 10 percent of profits to help kids), is making a push into Canada.